“Sure, the property sales industry is experiencing historical highs right now but, you need to be correctly positioned to experience the positive effects of it yourself”.
The real estate sales industry and more specifically, property ownership, has forever been the target of financial and equity investment analysts who continually decry property ownership as, at best, mediocre or meagre. Well, notwithstanding the fact that even their own industry has experienced an upward correction after the first Covid-19 Lockdown, they are still generally on a 5- year negative curve locally whereas growth in property sales and values remained positive over the same period locally. Perhaps without “fireworks” but at least tangible, bankable and with longevity.
Even if we are matched through statistical interpretation though, the obvious difference between us and their fistful of dusty share certificates is that we at least get to live, work, and play in our homes and where our homes offer us warmth and security, shelter and comfort and are conduits to our family’s dreams and aspirations, memories, and legacies.
Right here, right now, the property industry is in a major upswing in activity, in flavour and value gain with numerous reasons abounding but mainly due to the historical 50 -year low borrowing interests rates making property ownership more affordable than ever. From a market sentiment view however, it is also a realisation by most aspiring property owners who were “sheltered” during lockdown in properties not belonging to themselves or those who were already on the property ladder but not suiting their needs that mega incidences beyond their control, like Covid-19, shows that there is more to life than a fistful of share certificates. Relevancy, worth, lifestyle, family, memories, and legacy are a few words that property ownership is associated with and this actioned aspiring property owners to finally get a home of their dreams.
Impressively, Century 21 South Africa, through its dedication to always being Virtuous towards our clients and colleagues and through its spectacular tools and systems, marketing and local property knowledge is always poised to help any client achieve their property goals no matter the market conditions. So right now, in these times, this has led to the group realising massive “off the chart” growth for the 2021 year so far.
Harry Nicolaides, the CEO of Century 21 South Africa says,
“Century 21 South Africa is made up of a Coalition of dedicated Property Specialists backed up by the World’s No 1 Property Brand whilst at the same time being the World’s Fastest Growing Franchise (both accolades according to the most respected and Internationally followed magazine – the “Entrepreneur”) and it is simply so awesome to witness that all the dedicated training, superior marketing, precise preparation and the Unconditional Professional Service Pledge offered by all our Coalition Members to our Clients are all now been vindicated and realised through our record breaking sales numbers.
Amongst this major upswing however, we should never forget that Covid-19 is still around and is still tragically causing death and illness amongst family, friends, and colleagues – this sadness is real and also happening right now and we need to remember that many around us are feeling the pain of losing loved ones – humility, sympathy, understanding and support to those in need have to be defining and priority values for all our Century 21 Coalition Members at this point in time”.